Wider Lane

WIDER LANE

About Us

Build your brand with impactful project planning

At Wider Lane, we're more than just a project management agency; we're the planners of your brand's vision. Think of us as an extension of your team, offering outsourced project management and marketing expertise tailored to bring out the best in your creative endeavors. We craft strategic plans, create standout brands, and deliver innovative solutions that captivate your audience and elevate your brand. Our goal is simple: streamline your projects to save time, minimize stress, and trim expenses.

We're in the business of making ideas happen. With a focus on innovation and streamlined efficiency, we offer the strategic support needed to translate your bright ideas into standout successes. We blend savvy project management with sharp marketing insights for a smarter approach that amplifies your project's impact. By forging strong partnerships with your team, we boost productivity, raise the bar on your projects, and consistently hit the mark, ensuring satisfaction for every client.

Let us help you manage the journey of your business and project with our clever strategy and expertise.

Latoya Hamilton

Founder, Wider Lane

Latoya@Widerlane.com

Email Me

Our Founder

Strategic visionary, cross-industry expert, impactful collaborator

Latoya Hamilton

Founder, Wider Lane

With an entrepreneurial spirit and an aptitude for implementing impactful project management and marketing strategies, Latoya has orchestrated campaigns with budgets exceeding $3.5 million, establishing a strong presence in the digital, social, and video content spaces.

With over 15 years of experience in various industries, complemented by a BA in Business Administration, Latoya's expertise is a blend of strategic planning, brand development, and executing global campaigns. Her diverse portfolio boasts significant achievements in the nonprofit, sports, entertainment, tourism, retail, and healthcare sectors.

In pivotal management roles with national and international organizations, Latoya has been instrumental in launching more than 8 sports properties at ESPN and 10 varied events at Nickelodeon, ranging from scripted and unscripted shows to live broadcasts. She has also spearheaded the launch of over 8 domestic and international marketing campaigns for NYC & Company, New York City's official marketing organization, promoting the city worldwide as a travel destination. Her leadership in global social impact was also evident through her strategic contributions to the United Nations' climate campaigns in 4 countries.

Latoya aims to collaborate with businesses of all sizes to actualize marketing projects, creatively overcoming challenges and removing roadblocks for more effective and efficient content delivery.

Our focus goes beyond mere goals.

We deliver time-saving, workload-reducing, and budget-friendly solutions.

Nickelodeon

Latoya Hamilton brings creative vision, discipline, and organization to projects of all scales. She is highly proficient in steering projects and events from inception through completion. Latoya handles projects with skill and dedication, and she executes with care and thoughtfulness through every stage of creative development. She is a consummate professional.

— Lea Sheloush | Senior Director, Project Management

ESPN

I had the pleasure of working with Latoya Hamilton at ESPN. Latoya is a trusted colleague and an exceptional talent, with hybrid skills that extend far beyond project management. Her diverse skillset allows her to transition to or kick off any type of project with ease. She is extremely collaborative and knows how to assemble the right team for every job.

— Summer Czajak | Associate Director, Production

Nickelodeon

Working with Latoya Hamilton was an absolutely fantastic and memorable experience! Her attention to detail, organization, and ability to keep the project moving along smoothly were impeccable. Not only does she provide top-notch project management, but she does so with ease, kindness, and an incredible sense of humor! I truly can’t wait to work with Latoya again.

— Devin Melillo | Senior Writer/Producer

DStar Coaching and Consulting

Latoya Hamilton worked with me at the TMP Worldwide advertising agency on admittedly one of the toughest and largest clients we ever had. She cleaned things up right away. Latoya was able to project manage, provide creative direction to our internal teams, and manage a difficult and demanding client with very tight deadlines. The client was thrilled and commented several times about the difference Latoya made to our team. We then asked her to PM another important but difficult client, and her direction and dedication were invaluable. Latoya is always positive and straightforward, and from both a management and personal perspective, she is a joy to work with. I recommend Latoya highly, and I look forward to working with her again at Wider Lane. When Latoya sets her mind to something, there is no stopping her!

— Donna Star | President

One World Associates

During the five years I worked with Latoya at New York City’s official marketing organization, NYC & Company, she was the anchor for the entire team. She funneled work seamlessly from ideation to execution across all divisions of the company, often on extremely tight deadlines. Latoya was not only an invaluable support in terms of keeping everyone on track, but she also possessed a deep understanding of each project, enabling her to direct and redirect team members to ensure a streamlined strategy and consistency across all deliverables.

— Sophie Roberts | Senior VP, Content and Brand Strategy

WIDER LANE

Turn your ideas into action.

Plan wisely, set clear goals, and deliver on time.

Info@widerlane.com

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